Think Landing Pages

Create a Two Columns Video Landing Page With an Email Form Under the Video

admin — Thu, 09 May 2013 04:03:26 +0000

The best way to create a two column landing page, at this time, is to use Content Area 1 and the Content Area (formerly Custom Email Form). We are working on a shortcode system that will allow you to make multiple columns in one WordPress Editor (i.e. Content Area 1). Look for it soon.

1. Choose a layout. You need to choose either Layout 1 or Layout 2. It doesn’t really matter which one you choose because they are both content areas edited by a WordPress editor.

2. Put your benefits, features and description in Content Area 1. Since we chose Layout 2, Content Area 1 will be on the right.

3. Set Email Management to Custom. Selecting Custom for your Email Management

4. Put your video link or player and the Custom Email Form shortcode, [ulpa_email_form/], in Content Area (formerly Custom Email Form). The Custom Email Shortcode will be where your email form appears.

5. Paste your email form code in the Custom Email Form for Shortcode box. You get this from your email manangement company (i.e. Mailchimp, Aweber, Constant Contact).

6. Save your landing page and view.

Contact Form Plugin Quick Start Guide

admin — Fri, 12 Apr 2013 07:54:05 +0000

After installation, click on Contact Form in the admin menu
Set the email address you want messages sent to.
Place the shortcode,

Name:

Email:

Subject:

Message:

, where ever you want the form to display

Screenshot of basic contact form

How to Grow Your Email List By Using Multiple Subscribe Forms

admin — Sat, 30 Mar 2013 08:10:25 +0000

You should have at least one email subscribe form on every page. This is a good start to building your list. The problem is, many of your visitors may not pay attention to the form you have.

I’ve read some site owners say they have one email form in the right sidebar and they do really well with getting visitors to subscribe using that form. But, I can tell you from experience, placing the signup form on the top right sidebar doesn’t always produce the best results. Have you experienced dismal results with the general form on the right sidebar?

The truth is, there are multiple place that you should place your email opt-in forms to maximize the full potential of visitors signing up. If you look some of the sites that are growing their list by phenomenal rates, you will see they are using a variety of form placements to capture as many subscribers as possible.

One such blog is thinktraffic.net. Corbert Barr has been running thinktraffic.net for a number of years. For several years he ran his site with fairly good conversions on his email list, but he knew that the conversions could be improved. He decided to redesign his site and in doing so, one of the main things he focused on was the email form placement. By strategically placing forms on his site and testing the results, he was able to increase his conversions.

You really have to test to see what will work well on your site. You may find that moving your form to the end of the post works better than having it in the sidebar. You may also find that having multiple placements gets more people to subscribe.

I have found that two to three signup forms works the best on my blog post. I usually place one in the sidebar, one at the end of the post, and sometimes, one in the header or in the middle of the post.

Depending on your audience, you may find that having three forms is too aggressive and causes your conversions to go down. It goes all back to testing.

For a long time I would manually place forms on my sites. This would require me to copy and paste my forms in various places. It also meant I had to hunt down each of the forms when I wanted to make changes. It was a headache at times.

Now I use a WordPress Plugin to manage my email subscribe forms. The plugin is called Optinskin. Have you heard of it?

Usually when I get fed up enough with a problem, I will write my own plugin and share it. But when I saw how well put together Optinskin is and how it could help solve the problem of placing and testing multiple email subscribe form in many places on a WordPress site, well, I jumped on it. Let me show you how powerful it is.

11 Steps to Get Instant Traffic From Pinterest

admin — Thu, 14 Feb 2013 19:56:40 +0000

1. Add a “pin it” button to your site. This is one of the easiest and most overlooked techniques.
It only takes a few minutes. If you are using WordPress, there are a bunch of plugins that will do
this for you.

2. Pin your own content. One of the best ways to get started is to pin your own content and link
it back to a page that has a call to action.

3. Open an account for each of your businesses. Just like your website, your Pinterest
account should be focused on one specific niche. This helps to keep your message clear when
someone visits.

4. Create boards that target specific keywords. When you create a board, the name of the
board is used in the url of the board. These urls get indexed in Google for the name. Because
Pinterest is a highly trusted site, this can have tremendous seo benefits.

Don’t be afraid to get creative and experiment with your marketing. -Mike Volpe, Chief Marketing Officer, Hubspot

5. Add a call to action so people will click through. Tell the person viewing your image what to
do. This has been proven through many test to work. If you just leave them with a photo and
no directions, they will hit the back button more often than if you make an offer and tell them to
click.

6. Pin your Youtube videos for more traffic. A really good way to get the view to click through
is to capture the image you are going to pin with the play button on top of it. When they see this
they will click on it to play the video. This will take them to whatever url you have linked it to.

7. Use hashtags in the captions of your pins. A hashtag is a keyword with no spaces and a “#”
appended to the front of it (i.e. #catsanddogs). This has become a standard way of tagging
content on social networks. As such, it is used on Pinterest, and it is a great way to get your
content found.

8. Add prices to pins so people will know you are selling something. PIctures of houses, boats,
books, and the like don’t convey to the viewer that they are for sale. Adding a price lets the
view know they can buy it.

9. Pin before and after photos that show your work. This is used very effectively in magazines
and tv ads. Comparing the old to the new instantly delivers the message that you know what
you are doing.

10. Create contest to drive more traffic and get more re-pins. You can run a contest on your
site and post a pin with the details and a call to action to click and participate. You can also run
a contest that requires a re-pin to enter. Randomly select a winner from the users that re-pin
your image.

11. Track pins and re-pins to determine what people like. Once you have some content from
your site pinned, you can go to www.pinterest.com/source/yourwebsite and see stats.

The best place to send Pinterest traffic to is a dedicated landing page on your site. With the right offer, you can convert many of your visitors to your email list. Checkout the Ultimate Landing Page Advanced plugin for WordPress to build high converting landing pages that let you link up to your email manangement company.

Write Powerful Headlines That Will Double Your Conversions in 5 Minutes

admin — Sun, 20 Jan 2013 21:29:16 +0000

Headlines can be dizzying to produced. I know many times before I learned this formula, my head would spin trying to fabricate a headline that might get people to respond. I stress might because I never knew if they would respond to the headline. It was just a guess. Then I learned this formula that made my conversions shoot through the roof.

The Formula

Viewer’s desired end result + time frame + answer to objection ( or a guarantee)

Let me start with an example.

Hot, Fresh Pizza Delivered in 30 Minutes or it’s Free

Hot, Fresh Pizza – desired end result
30 minutes – time frame
Or it’s Free – guarantee

Another example, the headline for this lesson

Write Powerful Headlines That Will Double Your Conversions in 5 Minutes

Write Powerful Headlines – desired end result
That Will Double Your Conversions – guarantee
In 5 minutes – time frame

When using this framework think of the number one benefit of your product or offering and make that the end result. Then take the number one objection or a quantifiable guarantee you can make to the user. Finally, use a realistic time frame that will make them say wow.

This formula has worked very well form me. Start to look around and analyze the headlines around you. You will see that many of them use some variation of this formula.

Now, tell me, in the comments below, about some headlines you are using or think about using in your business.

Adding a Custom GetResponse Form to Your Landing Page

admin — Wed, 09 Jan 2013 03:47:18 +0000

1. Create a Web Form in your GetResponse account

2. Select ‘Custom’ for your email management

3. Place the javascript code for you GetResponse form in the Custom Editor. You can also leave this blank and place it in any of the other editors where you would like it to show up.

4. Publish or Save Draft and your form will be on your landing page. Below is an actual image from the form created when I was doing this tutorial.

Create a Coming Soon Page

admin — Sat, 24 Nov 2012 20:06:17 +0000

Create a Landing Page in 3 Minutes

admin — Sat, 24 Nov 2012 20:03:43 +0000

Installing the Ultimate Landing Page Advanced

admin — Sat, 24 Nov 2012 19:10:05 +0000

Installing the Ultimate Landing Page Advanced Plugin

Please Read: If you have a previous version of the Ultimate Landing Page Advanced installed, including the free version, deactivate it and uninstall it before installing the new version.

1. You will receive an email with the download link once you have finished the sign up process.
2. Right-click the download link and save the file, ultimate-landing-page-advanced-1_1_4.zip (version number may be different), to your hard drive.
3. Login to your WordPress site and go to Plugins>Add New.
4. Click on Upload in the sub-menu on the Add New Plugin Page.
5. Click Browse and navigate to the .zip file, ultimate-landing-page-advanced-1_1_4.zip, you downloaded. Click on the file and then click Open. This will return you to the Add New Plugin Page
6. Click Install Now and the plugin will install.
7. Now go to Plugins>Installed Plugins and find Ultimate Landing Page Advanced.
8. Click Activate and the plugin is ready to use
9. To create a landing page, click on Landing Pages in the admin menu.
9. To set a landing page as a coming soon page, go to Setting>Ultimate Landing Page Advanced.

Setting Up Mailchimp on Your Landing Page

admin — Fri, 16 Nov 2012 22:14:40 +0000

1. Click on List in the main menu on your Mailchimp account and then click on Design Signup Form.

2. Click on For Your Website in the sub-menu on the Lists page and then select Signup Form Embed Code.

3. Scroll in the generated code box until you see the html