A few months back I saw an advertisement in a magazine for a company that provides mailing list. You know, the ones to physical addresses.
The list are basically list you could compile yourself. Things like, doctors categorized by specialty…stuff like that. They just make it easier by compiling them for you.
The offer was really good. I just was not ready to take action on subscribing to their service at the time.
They didn’t make an offer to me to join their email list.
Now I am sitting here and I have a use for their service, but I can’t remember what the name of the site is. If they had gotten me to sign up and had been regularly sending me email, they would be on the front of my mind and I would easily be able to remember them. And if not, I could just look at my email inbox and find them.
This is one of the reasons you have to do email marketing. Email marketing helps keep you fresh in your prospects mind and allows them to easily find you when they are ready to buy.