Headlines can be dizzying to produced. I know many times before I learned this formula, my head would spin trying to fabricate a headline that might get people to respond. I stress might because I never knew if they would respond to the headline. It was just a guess. Then I learned this formula that made my conversions shoot through the roof.
Viewer’s desired end result + time frame + answer to objection ( or a guarantee)
Let me start with an example.
Hot, Fresh Pizza Delivered in 30 Minutes or it’s Free
Hot, Fresh Pizza – desired end result
30 minutes – time frame
Or it’s Free – guarantee
Another example, the headline for this lesson
Write Powerful Headlines That Will Double Your Conversions in 5 Minutes
Write Powerful Headlines – desired end result
That Will Double Your Conversions – guarantee
In 5 minutes – time frame
When using this framework think of the number one benefit of your product or offering and make that the end result. Then take the number one objection or a quantifiable guarantee you can make to the user. Finally, use a realistic time frame that will make them say wow.
This formula has worked very well form me. Start to look around and analyze the headlines around you. You will see that many of them use some variation of this formula.
Now, tell me, in the comments below, about some headlines you are using or think about using in your business.